29.5.11

Creative Uses of Handles in Transit Advertising

Indus Pride: Beer Mug


(Advertising Agency: Ogilvy & Mather, Bangalore, India)

Ponytail Train Handle


Local beauty salon franchise, Johnny Andrean launched a hair-strengthening product and wanted to communicate it with a low budget. (Advertising Agency: Fortune Indonesia)

Harley Davidson Bike Handles


“Motorbike handles were mounted in busses and tramways of public transport to announce the arrival of new Harley models.” (Advertising Agency: Wirz Werbung/BBDO, Zurich, Switzerland)

Amnesty International: Hanging


(Advertising Agency: Tribal DDB, Hamburg, Germany)

Baltica


(Advertising Agency: Sepia, Chile)

Whose hand are you holding?


(Advertising Agency: unknown)

The Big Pilot’s Watch – “Wear it here”


Images of the Big Pilot’s Watch are attached to the hanging straps in buses, so anybody who wishes to can easily try on the Big Pilot’s Watch, just on the way to the airplane. (Agency: Jung von Matt/Alster)

Abused Handles


Social advertisement against woman abuse in Indonesia. (Advertising Agency: JWT, Indonesia, Jakarta)

Fitness Company


(Advertising Agency: unknown)

Hankook Tyres


(Advertising Agency:  LG AD, Korea, Seoul )

Tie Train Handle


A neck tie in Tokyo’s trains was promising people more money. However, the funny thing it’s an ad for a loan company. (via)

Pepsi Handle


This creative handle advertising campaign for Pepsi was featured on 3400 buses throughout USA. (Advertising Agency: unknown)

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