To sum up, bus shelters is a wonderful medium for advertising, but it takes a lot of creativity to make the best of it. Without further ado, let’s see the 33 best practices of bus stop advertising and share our thoughts afterwards!
1. IKEA: Bus Stop
Advertising Agency: unknown
2. Guarana Antarctica: Net
Art Directors: Marcelo Maia, Bruno Brasil, Rodrigo Rodrigues
Actual size goal posts were placed in bus shelters around Sao Paulo for the Soccer World Cup
3. Fisch Franke: Filled with Water and Real Fish
Advertising Agency: Publicis, Frankfurt, Germany
4. Le Lait: Milk Carton
Advertising Agency: Nolin BBDO, Canada
5. Fiji Travel – Throw Away Your Clothes
Advertising Agency: TBWAOSLO, Oslo, Norway
6. Real Hip Hop: Black Power
“Black music all the way.” Cannes Lions Outdoor finalist. Advertising Agency: Dentsu, São Paulo, Brazil
7.Je*s Jeans – No Need to Bend Anymore
Advertising Agency: Bruketa@Zinic, Zagreb, Croatia
8.Fitness First (International Chain of Health Clubs)
Advertising Agency: N=5, Amsterdam, The Netherlands
9. Wonderbra: I Broke the Glass
Advertising Agency: Publicis Frankfurt, Germany
10. Movie up: Balloons
Advertising Agency: unknown
11. Free Coffee From April 20th till May 3rd
Advertising Agency: Cossette West, Canada
12. Asian Weeks till 24th August
Advertising Agency: DDB Helsinki, Finland
13. McDonald’s: Night
Advertising Agency: DDB Sydney, Australia
14. Norwegian Airline’s New Destinations: The Kilt
Advertising Agency: Volt AB, Stockholm, Sweden
15. Norwegian Airline’s New Destinations: The Sauna
Advertising Agency: Volt AB, Stockholm, Sweden
16. Apple Macbook Air: Swing
By Bruno Taylor
17. Calgary Zoo: Dinosaurs Alive!
“More real. More scary”. Advertising Agency: Trigger, Calgary, Canada
18. Australia Post: Personalize Your Post
Advertising Agency: M&C Saatchi, Melbourne, Australia
19. Coca-Cola Refrigerator Bus Shelter
“Open Happiness.” Real Coke bottles settled to the mock-up cold refrigerator. Advertising Agency: McCann Erickson Istanbul, Turkey
20. Hasbro Cluedo: How Does It Feels To Be Involved..?
“How does it feel to be involved in a crime.” Advertising Agency: DDB, Italy
21. Playstation Bus stop
This bus station in Malaysia features boards with bubble wrap. I would probably miss the bus here! Advertising Agency: unknown
22. Victoria Bug Zoo
This TSA, made from a plastic sheet with hundreds of small magnifying lenses, allowed passersby to see through a bug’s eyes. Advertising Agency: Rethink, Vancouver, Canada
23. Osram – Energy Saving Light Bulbs
Only use electricity when you need it. Advertising Agency: Saatchi&Saatchi, Cape Town, South Africa
24. Alfa Romeo Helps Other People Sell Their Cars
Within days the poster sites were completely full. Advertising Agency: Duval Guillaume, Antwerp, Belgium
25. Coca-Cola: New Grip Bottle
Challenge: Let people know about how the new Coca-Cola Grip Bottle has a better grip for holding.
Solution: Posters printed on Velcro were placed in bus shelters in Paris to make people interact with the grip.Results: People literally hooked to the campaign. On the whole, a 3.8% brand volume growth in France compared to 2007. Advertising Agency: Marcel, Paris, France
26. Livegreen Toronto: Switch
“Hello, have you heard about livegreentoronto.ca?” Advertising Agency: Agency59, Toronto, Canada
27. First Poster That Responds To People Looking At It
“It happens when nobody is watching” Advertising Agency: Jung von Matt, Hamburg, Germany
28. Etv: Football World Cup
Bus stop ad promoting local tv channel live coverage of world cup 2006. Advertising Agency: unknown
29. Ecko Clothing: Bluetooth Graffiti
People will get the possibility to access the citylight via bluetooth with their cell phones and spray their own graffiti with the cursor of their phone. Advertising School: Design Factory International, Hamburg, Germany
30. 3M Security Glass
Break it and you can take $3 million in cash! The true is, that there were actually only $500 put on the top of the fake bills, and people were only allowed to use their feet to break it. In case, someone actually break it – there was a guard to assure that nobody kept the fake money from the glass.
31. Rubbish Since Monday
Advertising Agency: Colenso BBDO, Auckland
32. Star Wars: Lightsabers
Advertising Agency: enVision, Aarhus, Denmark
Advertising Agency: unknown
33. Quiksilver: Ramp
A real skateboard ramp was mounted on the side of a typical danish bus shed providing pass time activities for the waiting passengers. (Agency: Saatchi & Saatchi, Copenhagen, Denmark)
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