“Do you need a bag for your products sir? Yes, please.” And that’s it – you’ve just become another walking advertisement without even being aware of that. How evil is that?
It’s probably hard to find a plastic shopping bag without an advertisement these days. Ranging from just a simple logo to super creative guerrilla marketing solutions, it must be one of the most popular advertising mediums in retail business.
We collected an incredible list of the most creative and clever shopping bag designs made to this day – let it be an inspiration for every designer and shop owner, or just an eye candy for mere mortals!
1. ReVital
Designed by Antje Gerwien, from the University of Weimar.
2. ASPE Crime Stories Bag
This bag was given when you bought a book by Belgium’s most famous crime-writer.
3. Sawney Bean – Cannibal of Scotland
Creative director/Art Director John Messum
4. Karl Lagerfeld Shopping Bag
Agency: unknown
5. YKM Shopping Bag: Jump Rope
Agency: TBWA, Istanbul
6. Wheaties Shopping Bag
Agency: unknown
7. Headhunting Agency Shopping Bag
Agency: unknown
8. Fitness
Publicis Frankfurt | Creative Direction: Gert Maehnicke
9. Tom of Finland Shopping Bag
Tom of Finland is a popular gay icon. (Agency: unknown)
10. Clothes in Closets: Knucle Bag
Advertising Agency: Leo Burnett Lisbon, Portugal
11. Blush Lingerie: X-Ray Bag
Agency: BBDO Berlin
12. Big Lipton Tea Bag
Agency: DDB Integrated Jeddah, Saudi Arabia
13. Kong: Shoe Bag
Kong is a chain of street/skate wear shops specializing in limited & collectable trainers. The handle of the bags makes the lace of the trainer. (Advertising Agency: Rave Communications, Birmingham, UK)
14. P Magazine: Life Through Burka
P-magazine published an article about the daily life of women in Afghanistan wearing a burka. To draw the attention to this story, over a 100.000 black bags with a burka cutout where made. Carry a magazine in the bag and the cover girl will look at you behind a burka. (Agency : Duval Guillaume, Antwerp)
15. Floating Magic-i Bag
The agency was given the task to design a shopping bag for Magic-i, a magic shop. The idea: the handles of the shopping bag are made of transparent fishing line, which makes it look like it is being held without handles as if by magic. (Advertising Agency: Grey Kuala Lumpur, Malaysia)
16. Samsung TV Bag
Agency: unknown
17. Muse Bags
These bags were designed as color samples of hair extensions for distribution to visitors to a party at muse, beauty salon. So, hair extensions were attached to bags as handles. (Agency: Tokyu Agency Inc., Tokyo)
18. Yulia Tymoshenko
Yulia Tymoshenko, the Prime Minister of Ukraine, iconic in Europe for her braids. Funny, but probably fake – the bag looks exactly the same as one of the Muse bags.(link)
19. Gaia: Animals Torture
Agency: Duval Guillaume, Brussels, Belgium
20. Olympic Shopping Bag
Designed by Tao Ma Design
21. Red Cross – Volunteers Needed
22. Book
Agency: unknown
23. Daihatsu
Agency: Creative Lab, Cairo, Egypt|Art Director: Walid Abd Rabo
24. Panadol
Agency: unknown
25. Children with Autism
Art director: Yosef Khouwes | Copywriter: Bipin Jacob
26. Greenpeace – Give Me Your Hand
Advertising Agency: dentsu, Beijing, China
27. Volkswagen Golf GTI Bag
Advertising Agency: Agence V, Paris, France
28. Alinna
Agency: unknown
29. Meralco: Unplug to Save
Meralco, the Philippines’ top supplier of electricity, aimed to show goodwill to its customers by educating them on how electric consumption works and how to read electricity bills. (Advertising Agency: TBWA, Philippines)
30. Ann Summers – Kinky Whip
A guerrilla marketing concept for underwear and accessories shop. (Designed by guerrillaguru)
31. Condomi Erotic Shopping Bag
Advertising Agency: Draft FCB Kobza, Vienna, Austria
32. Shumensko Beer Crate
Advertising Agency: Noble Graphics Creative Studio, Sofia, Bulgaria
33. Stop’n grow: Nailbiter
Designed by Jung von Matt, Berlin
1 comments:
nice post...The creative idea of using a carry bag as an opportunity to marketing
to new targeted and potential customers is really pretty much brilliant.
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